How Much Do Buyers Want Green vs. Non-Green Features?
How Much Do Buyers Want Green vs. Non-Green Features? February 25, 2019 Melissa Dittmann Tracey The way you market green home features has an effect on how house hunters perceive them and whether they’ll pay more for an eco-friendly property, according to new research by the National Association of Home Builders released last week during the 2019 International Builders’ Show in Las Vegas. “A green home marketed by its energy savings and as having good air quality are the two things that seem to resonate the most with home buyers,” said Rose Quint, the NAHB’s assistant vice president for survey research. Quint detailed findings on green home features from the NAHB’s 2019 edition of “What Home Buyers Really Want,” based on a nationwide survey of 4,000 recent home buyers or those aspiring to own within the next three years. The findings show that buyers favor green over non-green options when given the choice, Quint said. The survey provided the following break...